Visual Marketing

Weekend Hashtag Project: #WHParchitecture Weekend Hashtag…

By June 17, 2016 No Comments

Weekend Hashtag Project: #WHParchitecture

Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.

The goal this weekend is to photograph architecture, and will be curated by Shoair Mavlian (@shoair_m), photography curator of the Tate Modern museum (@tate) in London, which is celebrating the opening of its new building, the Switch House, today.

“Architecture is present everywhere in our everyday surroundings — from cutting-edge museum buildings and towering glass office blocks to bus stops, schools and sports stadiums,” says Shoair. “The world looks very different if we stop, rethink (and photograph!) the everyday examples which surround us.”

Here is how Shoair says to get started:

  • Focus on the different ways buildings and landmarks affect you. “Architectural structures play an important role in our everyday lives, from the private spaces we share with family to communal spaces we work or study in to shared public spaces we use to gather and come together,” says Shoair.
  • Step back to show buildings within the context of their landscapes and surroundings (whether a skyscraper towering over an urban skyline or a thatched-roof house in the middle of an open field).
  • Don’t forget to go inside the spaces you photograph to capture interesting details in walls, doorways and stairwells — as well as the people that inhabit or utilize the space.

PROJECT RULES: Please add the #WHParchitecture hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your submissions, please only use music to which you own the rights. Any tagged visual taken over the weekend is eligible to be featured next week.