Visual Marketing

Throwing Colors, Staying Present: @ravimishraindia Captures the…

By March 24, 2016 No Comments

To see more of Ravi’s photography, follow @ravimishraindia on Instagram. Explore #Holi to discover how the Instagram community is celebrating the festival.

“The power of color translates into the magic of love and bonding through Holi,” photographer Ravi Mishra (@ravimishraindia) says. “It’s great to see people meet as strangers, smear some color on one another and turn into friends.” Ravi has documented #Holi for the last six years, but 2013 stands out in his mind: Ravi watched the widows of Vrindavan play with color for the first time. Traditionally, the women in this town weren’t allowed to take part in any celebration after they lost their husbands. “The opening up of the festival to these women, therefore, signaled an important development in the Indian societal fabric,” he says. “This was a historic moment in India’s cultural landscape.”