Visual Marketing

The Instagram Community Gets Creative With…

By May 11, 2016 No Comments

Three years ago, Paulo del Valle (@paulodelvalle) started the #myinstagramlogo project, inspiring thousands of creators to remix our icon in wildly creative ways. Today, we introduced a new look for the app, inspired by our vibrant community — and a new round of mashups are pouring in.

Paulo, who lives in São Paulo, used more than 400 flowers to make his remix. “I went to the biggest flower shop in Rio de Janeiro and bought half of their stock for Mother’s Day. Then I got home and I had no idea how I was going to do it,” he explains. Eight hours later, he had something beautiful.

Brooklyn-based animator Rachel Ryle (@rachelryle) made an imaginary world where Instagram logos grow out of the soil. And, our four-legged fluffy friends participated too — Jimmy the Bull Terrier (@rafaelmantesso) used his paws to show off his Instagram love.

We’re inspired by how these community members are making Instagram’s new look come to life. Follow along on the #myinstagramlogo hashtag page. Add your own ideas. We can’t wait to see what else you create with the logo — and with your lives — on Instagram.