Visual Marketing

Storytelling at Face Value: Visual Stories at Work

By May 30, 2016 No Comments

Doug Drexler - Instagram

The “Next Generation” of Visual Story

Doug Drexler is the first Academy, Oscar, and Emmy Award Winning story artist to join us on the Business of Story Podcast.

As a master visual storyteller and one of the FX and makeup geniuses behind operations such as “Dick Tracy,” “Battlestar Galactica,” and ”Star Trek: The Next Generation,” Doug knows his way around the storytelling realm of Hollywood.

Today we tap into his keen visual expertise to better understand the elusive ability to influence clients and customers by crafting game changing visual stories.

Maximize your visual presentations by understanding the psychology behind visual storytelling, the tools at your disposal, and how to use your innated visual storytelling powers for good.

In This Episode

  • The squint test for story visuals
  • How to gain utter confidence in front of an audience
  • The difference between seeing and looking
  • How to tap back into your innately creative storytelling powers


Quotes From This Episode

“Know how to get information across and keep it charming or funny or make people see it in a way that relates to their everyday life. That’s the trick. It’s learning how to ring those psychological bells that make Pavlov’s dogs salivate.” —Doug Drexler

“Wear your story on your face, or wear the story in your graphics or your PowerPoint. Monitor your graphics. Make sure they give data but can still be understood. Show respect, but get the information across immediately.” —Doug Drexler

“There’s a difference between seeing and looking. Everything just breezes by you when you’re just looking. But actually seeing it, that’s a whole different thing and it takes some learning.” —Doug Drexler

“When you’re communicating in a business meeting, yes, you want to get the facts across, but at the same time, you want to manipulate the feelings that the people who were watching are having—a feeling of dread or a feeling of warm-and-fuzzy, that’s for you to figure out.” —Doug Drexler

“When you’re painting a face you’re pushing it larger than life. It’s a little bit operatic. You bring out the bone structure, and in different ways you can make them more sympathetic, you can make them scarier, you can make them look unwell. So you’re telling a story about someone through their face.” —Doug Drexler