Visual Marketing

Kobe Bryant’s Final Game with Longtime Photographer…

By April 13, 2016 No Comments

To see more of Andrew’s photography, follow @adbphotoinc on Instagram.

When Andrew D. Bernstein (@adbphotoinc) takes his final photo of Kobe Bryant tonight, it caps a 20-year run of covering the NBA (@nba) All-Star’s career. “I’ve literally been with him since day one,” Andrew says of Kobe, who plays the last game of his NBA career tonight. “I took his first professional photo as a Laker. It was his headshot on media day in 1996.” Seeing Kobe evolve from a teenage phenomenon into a basketball great has been a gift, says Andrew, who has photographed the Los Angeles Lakers since 1982. Capturing crucial action moments on the court doesn’t magically happen — for Andrew, it’s all about planning. “The elements of composition, focus, timing and a little bit of luck all has to come into play,” he says. “Preparation is the utmost precursor to creating great images.”