Twitter has often been known as the Internet’s focus group. With a over 320M monthly active Twitter users, marketers need only delve deep into the social platform. Underneath all the Tweets, there’s a treasure trove of audience insights that can help build a strong content strategy.
Twitter insights is valuable for your overall content plan, including informing all your other channel’s strategies. So if you’re a marketer who is involved in creating content for integrated campaigns without Twitter insights, you’re missing a trick.
In the following infographic, we have mapped out how you can optimise channels like email, other social networks, print publications, TV and even outdoor events with Twitter insights. As channels that a marketer typically uses for integrated campaigns, we look at how you can apply Twitter insight to inform all of these appropriately.