Visual Marketing

How to Capitalize on Authentic Storytelling

By June 13, 2016 No Comments

Christoph Trappe - Instagram

Your Authentic Stories

Have you identified your personal, authentic story? How about the story of your brand? Are your eyes and ears fine-tuned enough that you’ve begun to notice the stories that are constantly happening around you every minute of the day?

Christoph Trappe is a career storyteller. He began as a journalist and developed his story, becoming a keynote speaker, blogger, and content marketing strategist. He currently helps hospitals throughout the United State share their stories, and in 2015 was named the IMA’s Internet Marketer of the Year.  He is the author of the book, “Get Real: Telling Authentic Stories for Long-term Success,” and he joins the Business of Story Podcast to reveal his key strategies to become more confident in clarifying your authentic story.

Christoph will share actionable strategies to identify and craft your story, meters of success, and how to scale your story depending on the size of your organization.

As Park says, “We look for the right and wrong of the story versus what’s truly the truth of the story and how it impacts people around us. Find that truth, share it authentically, and you can literally move the world in any direction you choose.”

“And not just the truth,” Christoph asserts, “but your truth.”

In This Episode

  • Crafting stories with clear intent
  • How to help people buy into your stories
  • Actively producing stories and getting them into your workflow
  • Authentic storytelling
  • How to generate and share authentic stories, and how to scale and measure their success
  • Story shopping: identifying stories in real time

 

Quotes From This Episode

“In authentic storytelling the story actually happens, you spot it, and you use that story to help advance your own story and purpose.” —@CTrappe

“You have to declare your intent to actually craft story. You have to say it out loud. If you don’t say it, it doesn’t count because nobody heard it.” —@CTrappe

“Somebody said there are 1,000 stories happening around us every day and the best storytellers spot maybe 6. Now, I don’t know if it’s 1,000 or 500 or 200, but I know the concept is true because stories happen around us and we don’t spot them because it’s not part of our autopilot. So those stories, if we miss them, we will not share them, right?” —@CTrappe

“People in general are losing the skill of storytelling. If you talk to children they still have that skill. When you listen to them, they spot stories all day. They share stories that nobody should be sharing sometimes. They say everything they want to say. Then we lose it because we begin to look for the right or wrong answer versus what actually happened.” —@CTrappe

“Storytelling has to become a habit. If you don’t make it a habit, you go right back to how you used to do things beforehand.” —@CTrappe

Resources