Visual Marketing

How to Become a Master Business Storyteller

By April 11, 2016 No Comments

Michael Hauge - Instagram

Find a Story Within a Story

Michael Hauge has spent the past thirty-five years in Hollywood, working with the top actors, directors, and screenwriters to develop phenomenal stories.

Remember “I Am Legend”? How about the remake of “Karate Kid”? Yep, those are just two examples of Michael’s substantial resume.

With clients like Will Smith, Julia Roberts, Jennifer Lopez, and more, Michael’s position as a master story consultant, speaker, and author is well-respected, and his depth of knowledge where story is concerned seems to know no bounds.

Michael takes us through the developmental process of screenplays and novels, and reveals how these same principles apply to crafting vibrant and moving business stories. He adapts the tried and true methods of creating Blockbusters and bestsellers to restructure and analyze business stories.

You may be surprised by how simple it is to implement powerful story architecture that works every time.

In This Episode

  • Why story is more important now than ever
  • The three mistakes we make with our business, brand, and content marketing stories and how we can overcome them
  • How to get a buyer to live vicariously through the success of existing customers
  • How to use the structure of setup, hero, stakes, conflict, and aftermath to create compelling content
  • How to identify the emotional stories that elevate a professional services brand
  • The core foundation of every story: character, desire, and conflict

 

Quotes From This Episode

“All a business story is, is telling what happened to someone who you worked with who benefitted from you, where they were at the beginning, what they went through, what their journey was and where they were at the end.” —@michael_hauge

“I think there’s a lot of fear in using story. I think a lot of us feel like, ‘I don’t know how to do that. I’m not a storyteller. I’m not a raconteur.’ ” —@michael_hauge

“You must understand as a storyteller in any arena you have one primary objective, and that is to create an emotional experience. Everything else is secondary. Everything else is a byproduct.” —@michael_hauge

“It’s really testimonial advertising at the core of it all, telling stories of where you’ve affected someone’s life in a very positive way.” —@ParkHowell

“Most stories are way too complicated. It’s the idea that if I don’t know what should happen next, let me add more content. Let’s have more things happening, instead of realizing that stories, whether they’re movie stories or business stories are very simple.” —@michael_hauge

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