Wimbledon is ruling the social media roost this week. Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. What’s more, Twitter debuts live streaming high-definition broadcast of Wimbledon! In other news, Hendricks Gin has started the “Hendricks Ministry of Marginally Superior Transport”. All this, plus what caught Team Audiense’s eye on the Internet in the world of social trends.
Hendrick’s Ministry (Of Transport)
If you’ve been travelling around London by Tube or Trains this week, you’ll notice how atrocious the services have been. If you’ve been a victim, you’ll love the latest campaign by Hendrick’s Gin. The campaign, “Hendrick’s Ministry of Marginally Superior Transport” launched by marketing agency Gravity Thinking, is aimed at giving weary travellers a more pleasant experience.
— Hendrick’s Ministry (@HendricksginUK) July 4, 2016
The team is also replying to Twitter users complaining about their travels, and giving them compensation (probably some gin, hopefully some gin!). Needless to say, we LOVE this campaign.
— Hendrick’s Ministry (@HendricksginUK) July 7, 2016
Tweet them for marginally better transport!
Jaguar UK’s Serves Up An Ace
Jaguar, the official car of Wimbledon, have teamed up with Andy Murray to give us all a virtual reality Wimbledon experience. The team filmed the Tennis player talking about the unique emotions of being on Centre Court. With the campaign #FeelWimbledon, Jaguar have entered the Virtual Reality space to give you a feel of how it would be driving their cars.
— Jaguar UK (@JaguarUK) June 27, 2016
— Jaguar UK (@JaguarUK) July 7, 2016
Nice little backhand smash there, Jaguar!
Haagen Dazs’ #LoseYourself at Wimbledon
Another Wimbledon sponsor, Haagen Dazs the official ice cream of the Championships is capturing all the moods during the matches. In a bid to increase engagement with tournament goers, the #LoseYourself campaign focuses on Tennis fans and their facial expressions in the courts. Executed by ad agency Grey London, the campaign is currently live on Twitter and Instagram. The social-led campaign also includes a sponsored geo-filter on Snapchat.
— Häagen-Dazs UK (@haagendazsuk) July 4, 2016
Their Instagram account, however, steals the show.
Twitter Livestreams HD Broadcast of Wimbledon
This might not be a campaign, but it’s something to take note of. Twitter discreetly launched their livestream functionality with an HD broadcast of Wimbledon. Twitter and TV have a great partnership, and the social network is making sure that it gets more deals with different media providers.
If you’d like to see how closely Twitter and TV can be linked, have a read of our Making a Murderer analysis.
What Team Audiense Is Reading –
To mark the struggle against feminism and gender equality, Global Goals gave the Spice Girls’ hit “Wannabe” a full-blown twist. The video which was pushed on YouTube has gone viral with the hashtag #WhatIReallyReallyWant. It’s been twenty years since the song first made waves and this is just the way to celebrate it.
Read about how Audiense has built some of the most complex audience construction and offers social insights using Gnip and Twitter’s Ads API.
Data lets marketers go beyond demographics, and enters the realm of behaviours. Marketers can be more empathetic towards the consumers they’re talking to with the help of insight garnered by data.