Visual Marketing

Feeling Free and Beautiful with Alan Macias For more from…

By June 24, 2016 No Comments

For more from beauty creators, follow @beautycon, which will hold the fourth annual #BeautyconLA next month. To learn more about Alan, follow @alannized on Instagram.

The first time Alan Macias (@alannized) applied any makeup was only two years ago. “It was something I always wanted to do, but I was very scared of going out and buying makeup,” Alan, now 18, explains. “To actually have a bottle of BB crème in my hand was a pretty amazing thing.” Orange County, California-based Alan uses approachable and playful videos to break down his everyday routine and special looks. He is proud to be a man in the industry. “For a long time, I felt trapped and scared to be myself. Once I started putting myself out there, I started to realize how much better you feel about yourself, how free you feel,” Alan says. “At the end of the day, what you’re doing should make you happy.”