This week in social media, we saw some great, eye-opening campaigns. L’Oreal took us on a journey with their brand Carol’s Daughter, while Amy Schumer and Seth Rogan got us pumped up on #EqualPay, and Cricket made the most of their WWE sponsorship. We also had some global campaigns like Dove Canada’s #MyBeautyMySay and the new Bridget Jones movie that is already picking up steam in Spain and Latin America.
Plus we talk about what social trends Team Audiense has been reading this week.
L’Oreal & Carol’s Daughter
Beauty brand Carol’s Daughter, that was taken over by L’Oreal in 2014, has kicked off a social and digital campaign by attracting some star power. Carol’s Daughter, which is known for its “multicultural” hair products is focussing on their previous year’s campaign #BornAndMade again, and has roped in Orange is the New Black star Dascha Polanco and Grammy-nominated singer Andra Day.
The campaign encourages women to share stories of their own by going on the BornandMade.com website, which also doubles up as a GIF generator. All you need to do is upload a baby and a current image of yourself. It’s, no doubt, taken Twitter and Instagram by storm. L’Oreal which saw much brand success last year is trying to maximising Instagram with this campaign as well.
Bud Light Has A Message For Us All
Bud Light is giving us all the right feels. In a new spot with comedians Amy Schumer and Seth Rogan, the beer brand has launched a campaign for Equal Pay. This is part of a larger campaign, #Bud Light Party, which has been executed by Wieden + Kennedy New York, and comes after the ads that celebrate gay marriage and parody politics.
— Bud Light (@budlight) June 28, 2016
For every share of the hashtag #CheersForEqualPay on social media, Bud Light is going to donate $1 to Catalyst, a charity that promotes equal pay in the workplace.
And as expected, everyone is engaging and doing their bit!
— J.P. Rosenbaum (@JP_Rosenbaum) June 27, 2016
Cricket Wireless Makes The Unexpected John Cena Meme Real
As a result of a prank phone call that went viral, over the last year John Cena has been popping up in videos on the Internet when you least expect him (more info). Utilising their sponsorship of WWE, Cricket Wireless have bought the meme to life by allowing fans to be surprised by John Cena (and the trumpets of his theme tune) in real life.
This entertaining example of brand ambassador content has already racked up well over 2.5 million views on social media, so look out for a #JohnCenaSurprise coming to a social feed near you. For a closer look at the match-winning moves of WWE’s social strategy, make your way over here.
Dove Asks women To Define Their Own Beauty
Dove Canada is saying no to stereotypes with #MyBeautyMySay, their latest digital campaign, where they’re asking women to define their own standards of beauty. In a 60 sec video, Dove tells us the story of nine women who feel pressured to look a certain way and how they’re overcoming it. The campaign has kicked off on both Twitter and Instagram.
Follow the hashtag and know their story!
— Dove Canada (@DoveCanada) June 28, 2016
#DefinitelyDarcy Or #TotallyJack
Bridget Jones’ Baby is coming to town, and Twitter is definitely making sure the whole world has heard of its arrival. Universal pictures have launched a global campaign, in countries including Spain and those in Latin America. Fans are taking the stand by answering the Promoted Tweets whether they’re #DefinitelyDarcy or #TotallyJack.
So… are you a Darcy or Jack supporter?
— UniversalPicturesUK (@universaluk) June 28, 2016
What Team Audiense Is Reading:
Twitter have just introduced Twitter Dashboard, a place where businesses can engage with their audience, schedule Tweets to reach them when they’re online and get inspired.
– Trinity Mirror’s Group Marketing Director on Data
Trinity Mirror’s head marketer, Zoe Williams says that uncovering all the data they gather is imperative to their marketing efforts, especially for building one-to-one relationships with their readers and users.
– Audiense and IBM Watson Analyse Australia’s Election Hopefuls