We’re pretty sure that we’ll see some Tweets around Friday, the 13th by brands, but in the meantime, let’s talk about the campaigns that are doing the rounds this week. Carlsberg UK is running a Twitter contest to give away UEFA Euro 2016 prizes, Samsung UK is asking us #WhereIsWoolly, and Walkers Crisps is testing our word game knowledge every day. Plus, we’re back to tell you what team Audiense is reading. Look for this, and more Twitter trends in our weekly round up.
Carlsberg UK’s #SubMeOn
If you’re a football fan and looking forward to the UEFA championships, you’re in for a treat. Carlsberg UK’s latest campaign #SubMeOn saw them asking unsuspecting members of the public to give them a few minutes. Some agreed, most walked away. Watch in this video what happens to those who gave Carlsberg some face time.
— Carlsberg UK (@CarlsbergUK) May 10, 2016
They also had Chris Kamara substituting tube seats for football seats!
— Carlsberg UK (@CarlsbergUK) May 3, 2016
To translate that on Twitter, the beer brand is giving Twitter users the chance to win some Euro 2016 prizes.
— Carlsberg UK (@CarlsbergUK) May 13, 2016
Samsung UK’s #WhereIsWoolly
Samsung UK is promoting its newly launched washing machine, AddWash with a competition that will make Twitter users hunting for a wool sock. The campaign titled #WhereIsWoolly asks you to look for the sock either in their video or on the Samsung.com website.
— Samsung UK (@SamsungUK) May 11, 2016
— Samsung UK (@SamsungUK) May 13, 2016
In need of a spanking new washing machine? Play #WhereIsWally, oops #WhereIsWoolly for a chance to win!
Walkers Crisps Gets Wordy!
Walkers Crisps is running a Twitter competition for a chance to win a holiday! The campaign is called #SpellAndGo letter hunt, and saw the crisps brand putting out clues over the course of three days to encourage participants to keep their eyes peeled.
— Walkers Crisps (@walkers_crisps) May 9, 2016
— Walkers Crisps (@walkers_crisps) May 10, 2016
They’ve also teamed up with Tesco to give lucky customers who buy a promotional pack of Walkers Crisps an unexpected holiday – all done in the bagging area of the supermarket!
— Walkers Crisps (@walkers_crisps) May 11, 2016
Are you p l a y i n g?
What Team Audiense Is Reading
– Taco Bell shatters a Snapchat record
224 million views in one day. A smashing record by Taco Bell, for their Cinco De Mayo sponsored lens campaign, which saw Snapchat users’ heads being turned into a huge taco shell
– How social influencers are the new form of celebrity endorsements
Twitter research suggests that influencers rival friends in building consumer trust. Another bit of good news and validation for brands using social influencer marketing: influencer on Twitter drive sales.
– Instagram’s new logo
If you’ve got auto-update for your phone apps, then you must have noticed that Instagram’s logo has changed to a colorful hue. Instagram tells us why it was time to change.