Alicia Keys is all set to be the first ever musical headliner at the world’s most watched sporting event. She’s going to perform at the opening ceremony of the UEFA Champions’ League. We talk about her #InCommon campaign with Pepsi. Meanwhile, you can grab a bar of snickers for a low price if Twitter gets angry, and we bring you the best brand Tweets for #TowelDay. We also have the charity Missing People using Twitter to #FindEveryChild. All the Twitter Trends, plus what team Audiense is reading in this week’s round up of the best social campaigns.
Alicia Keys And Pepsi #InCommon
Alicia Keys, Pepsi, and Champions League have come together to make the UEFA Champions League a big sporting extravaganza. Singer Alicia Keys has just released a new single called #InCommon, and will be performing it live at the opening ceremony of the UEFA Champions’ League.
Look at the video below to see what inspired her to write the song, and how music and sports can be so closely linked together.
— Champions League (@ChampionsLeague) May 23, 2016
The three have taken to Twitter to spread the message of #InCommon, and no doubt, promote the opening ceremony which will be watched by fans all over the world.
— Alicia Keys (@aliciakeys) May 24, 2016
One For Snickers Fans
Want to buy a Snickers bar for as low as 80% of its original price? Just use caps lock and angry emojis on Twitter! Snickers are using an algorithm by Massachusetts Institute of Technology called “Hungerithm” that monitors the online mood and changes the price of the bar accordingly. The advertising campaign that is focussed in Australia also ensures that the algorithm picks up on Aussie slang and sarcasm.
— SNICKERS® Australia (@SnickersAU) May 25, 2016
Fans all over the world celebrated Towel Day on 25th May, in honour of novelist Douglas Adams, the author of Hitchhiker’s Guide To The Galaxy. And brands, of course, had their say on Twitter.
— Borussia Dortmund (@BVB) May 25, 2016
— Manchester City FC (@MCFC) May 25, 2016
— Google UK (@GoogleUK) May 25, 2016
— BBC Radio 4 (@BBCRadio4) May 25, 2016
— Ri_Science (@Ri_Science) May 25, 2016
Registered charity Missing People have launched a heartfelt campaign on Twitter to spread the message of the many missing children in the UK. Calling it the Big Tweet 2016, the charity joined hands with celebrities such as J.K Rowling and Simon Cowell on International Missing Children’s Day, which fell on 25th May.
For 24 hours on Wednesday, the charity Tweeted a single missing person every half hour, and encouraged #TeamBigTweet to retweet it.
— Missing People (@missingpeople) May 25, 2016
— J.K. Rowling (@jk_rowling) May 25, 2016
Coral Makes An Offer You Can Refuse…
The Premier League season wound to a close recently, as Manchester United faced Bournemouth in the final game of the season. United were put in a bit of a tricky spot, as they needed to win the game 19-0 in order to leapfrog 4th placed Manchester City in and snatch a spot in next season’s Champion’s League.
Given that Leicester’s 5000-1 title win had produced some substantial windfalls for a few lucky individuals, all eyes were on the bookies to see what odds they would put on Manchester United pulling off a record shattering feat (the current highest Premier League win was 9-0). The team at Coral thought about what they would be willing to pay out in such an event, and this Tweet earned them thousands of retweets, and undoubtedly a few hopeful flutters.
Plenty of price requests on United to beat Bournemouth 19-0. Our shop staff have come up with a price! pic.twitter.com/wVy7hbB5CH
— Coral (@Coral) May 17, 2016
What Team Audiense Is Reading:
– Instagram lets advertisers use videos in Carousel Ads
Launched last year, Carousel Ads let brands create eye-catching and more appealing ads for their target audience. Now Instagram have introduced videos.
– Your Tweet will allow you to express more!
Twitter have announced some new changes to the content that will count in your Tweet. No more worrying too much about how to get your thoughts in 140 characters!
– Oh dear! An emoji Bible is going to be here.
You read that right. The Bible told only in the language of emojis is going to be officially launched on May 29th. The title of the emoji Bible is ‘‘Scripture 4 Millenials’.
– Social Intelligence Is Changing Market Research
As the use of social networks increases, so does the richness of information about an audience down to the individual. Is it really effective to categorize people by something as vague as “millennials” when social data makes incredible insights possible?
– IBM Watson To Conduct Interview With David Ogilvy 17 Years After His Death
The Drum’s June edition is set to be edited by IBM Watson, one of the most advanced pieces of artificial intelligence on the planet. A big feature will be an interview with David Ogilvy, using IBM Watson’s technology to provide his answers. What would you ask?
– The Top 30 Social Media Articles You Need To Read
If you’ve finished reading our latest blogs, and want some more social media insight to tuck into, there’s a wide mix here. We’re somewhat partial to number 22.