Visual Marketing

7 Creative Ways to Increase Instagram Followers

By March 31, 2016 No Comments

Are you on Instagram? Struggling to increase your followers? 

Instagram can be highly engaging but there is a right and a wrong way to increase followers on Instagram (and followers).

In this post I asked Sue B Zimmerman (the Instagram Expert), to share 7 Creative Ways to Increase your followers on Instagram … the RIGHT way.  Sue is my Go-To-Gal for Instagram tips, so listen up!  

7 Creative Ways to Increase Instagram FollowersImage by Shutterstock

It is so important to create a community on Instagram and not just try to get as many followers as possible.  More is not always better.

The difference between followers and a community is quality.  In order to obtain quality new community members, it is a good idea to get creative….. These are my “SueB tricks to increase followers on Instagram”.

7 Creative Ways to Increase Instagram Followers

#1  Authorize the Facebook App to Connect your Instagram and Facebook Accounts

Make sure to connect your Instagram and Facebook accounts. You can post directly to Facebook through Instagram.

When people see your content coming over from Instagram to Facebook, they will be encouraged to check you out on that platform as well if they like what they are seeing… and of course they will!

You can also add a custom tab to your Facebook Page!

Instagram App on Sue B Zimmerman's Facebook Page - 7 Creative Ways to Increases Instagram Followers

#2   Embed Instagram Pics into a Blog Post

By embedding Instagram pictures into a blog post, a few important things start to happen:

  • You create a relationship between the places you and your brand are showing up.
  • There is a consistency and relevancy shining through what you are doing.
  • Time efficiency for you and your team is maximised because you are get double use from your images.
  • Your brand identity strengthens.

Embed Instagram Images into Blog Posts - a creative way to Increase Instagram Followers

#3  Add an Instagram Widget to your Website

Driving traffic to and from your different brand spaces online is how to maximise your greatest efforts.

Do not miss the chance to take a connection on a deeper dive so fans can follow you in the place that works best for them.

Get the attention of your fans while they are on your website through a noticeable and accessible Instagram widget, so they can easily check you out on Instagram.

Example of Instagram Widget on Sue B Zimmerman's Website - a creative way to Increase Instagram FollowersHaving the Instagram Widget on your website helps people to find you on Instagram…

Example of an Instagram Widget on Sue B Zimmerman's website

#4  Don’t Forget Your Newsletter

Make sure to remind your “list” that they should be following you on social media so they can more easily connect with you on the go.

This way they will not miss anything you are sharing because often times your content can differ depending on the platform.  You can also give them an example of how they can benefit from connecting outside of the newsletter like this example here.

It highlights using social to connect in a bigger way at live events or virtual summits.

Mention your Instagram account on your Newsletter - a creative way to Increase Instagram Followers

#5  Use Google

Lots of people are now doing “everything” through Google. Google knows how to do things right so tap into that.

Google Hangouts are an amazing newer way to go live with your community through Google Plus, and of course, post on Google Plus as well as posting about your Instagram account on other social media channels.  Try it!

#6  Share Images on Twitter using ITTT (If This Then That)

Why?  Because sharing posts natively from Instagram to Twitter means the image won’t show unless you click on it.

ITTT is a great tool that allows your Instagram Post to show up as an image in the feed and not as a link.  You only have a split second to get a reader’s attention.

In Twitter that is hard to do without an image and when news is moving so fast.  The ITTT app makes sure your audience sees what you are talking about every time by posting the Instagram image instead of just the link.

Here is an example of an ITTT “recipe” to allow you to set this up:

Example of ITTT Instagram Post to Twitter - a Creative way to Increase Instagram FollowersITTT shows your images on Twitter… but keep the description short.

#7  Take Advantage of Instagram DMs

Use Instagram DM to have a more intimate conversation and relationship with those that are following you!

You can send videos or photos via Instagram DM – it’s still not commonly used, so you immediately stand out when you use this strategy.

Here’s a screenshot of the video DM I sent Donna about this tip!

Sue B Zimmerman sending a DM on Instagram - a Creative Way to Increase Instagram FollowersUse DMs to have a more intimate conversation that stands out!

Bonus Tip:

Always ENGAGE!! Answer EVERY question and respond to comments.

Even though you might not choose to follow an account, you should always engage with those who show up on your post and give love :-)

Over to You

How are you engaging on Instagram and increasing followers? Do you have a creative engagement strategy to share? Leave your comment below!  

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Sue B. is the founder of the online Instagram course Insta-Results, the author of Instagram Basics for your Business, a CreativeLive instructor, a speaker and business coach. She teaches entrepreneurs, business execs, and marketing professionals how to leverage the power of Instagram for real business results. As a serial entrepreneur, Sue B. has started over eighteen businesses, including SueB Do, Boxer Rebellion and Sue B. Zimmerman Enterprise.

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