Visual Marketing

5 Super Easy Tips for Instagram Engagement to Get the Party Started

By May 22, 2016 No Comments

Are you struggling to engagement on Instagram?  

Would you love to not just get more eyeballs on your content but actually have people like and comment on your posts?  

In this post I share 5 Super Easy Tips for Instagram Engagement to Get the Party Started!  

5 Super Easy Tips for Instagram Engagement to Get the Party Started

If you are not getting the engagement you expected on Instagram, try some of these tips to jump start the party!

Remember that engagement is not just likes – you want to get comments too and when it comes to video.. a new metric is views.

So keep these in mind when thinking about engagement:  likes – comments – views.

So let’s jump in and take a look at 5 Super Easy Tips for Instagram Engagement:

5 Super Easy Tips for Instagram Engagement

1  Post motivating, inspiring content

There’s no denying that quotes and motivating content – whether about life or business – do well on Instagram.  Here are some examples of accounts that do this well:

Foundr Magazine has built a huge audience by posting consistently.

In Foundr’s own words:  “We have built our Instagram following through inspirational quotes, questions, and engaging content”.

Kim Garst does this well too on her Boom Social With Kim Garst account on Instagram.  

Her entire feed is filled with motivational quotes and inspirational business advice: 

2  Ask Questions and Involve your Fans

The key to engagement is asking fans to engage!  At the heart of it, we love to have a say, to contribute and to feel a part of something.

Stop and ask your fans to give their opinion, share their favourite thing, give their advice.

Engagement always goes up and it’s not just about numbers .. it’s about true connection.  It’s about a conversation (so don’t forget to reply!).

Give them an easy way to contribute – a short answer, quick response question. This post resulted in over 40 comments including responses… and not just between me and those that commented but between the commenters recommending podcasts to each other!

Alex Tooby from Insta with Alex does a great job of involving her fans.

She asks fans simple questions that they can easily reply to and get involved, like this one:

3 Reveal a little about yourself and your team

Instagram is about the people behind the business, so don’t just be a logo on Instagram.

People like to connect with people.  Yes, post quotes. Yes post tips, but stop and let your followers in. We are human and love human connection and one of the best ways to get that connection is to share you and the people behind your business.

Chocolate Johnny from Perfection Chocolates is a great example of this – he will show behind the scenes of is chocolate factory and store, but often shares images and video of himself and his team.

…often goofing off.. with chocolate:

If you are not a chocolatier you can still show your fun side, like the customer service team at Constant Contact: 

Show up and let people in on who the people are behind the business.. sales are just a byproduct.

4  Show the process or reveal an insider tip or a sneak peek!

Just like we feel like we want to know the people behind the business, we also like to feel like we have a backstage pass.

Think about how you can provide a sneak peek, a backstage pass or inside information.

I love how Martin Emdur (one of my favourite artists) shows her work in progress and isn’t afraid to poke fun at herself.  Fans and buyers love to see the process behind her amazing paintings!

It could be as simple as showing something you are working on so your followers feel like they are there with you! 

Your followers like to feel like they are seeing something that nobody else gets to see. How can you give them a backstage pass?

5  Give a Shout Out

There’s one thing fans love talking about as much as themselves – it’s the people or pages or brands or profiles they love!

So… stop and give a shout out from time to time, or better still ask your fans to give a shout out about their fave people, pages, brands or profiles!

Sue B Zimmerman, the Instagram Expert does this well:

Boxed Wholesale also do a great job of giving Shoutouts to their fans and customers, and share their photos:

That’s it – 5 Super Easy Tips for Instagram Engagement.

Of course there are dozens of ways you can increase engagement, but these will help you to get the party started!

Over to You

What engagement strategies work best for you and what new strategies will you try next?

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Donna is the founder of Socially Sorted, the Business Category Winner of the 2014 Best Australian Blogs Competition. Donna helps businesses, bloggers and entrepreneurs use visual social media and content strategy to get more reach, referrals and results in their business. She is a contributor to Entrepreneur Online, Social Media Examiner and Social Fresh, and has been featured in Forbes, NBC and Yahoo.

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