Visual Marketing

4 Resources to Help You Brainstorm Ideas for Your Next Blog Post

By June 23, 2016 No Comments
4 Resources to Help You Brainstorm Ideas for Your Next Blog Post

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Have you ever struggled coming up with ideas for your next blog post? You look at your canvas, blank page, or Word document and just stare.

I’ve been there. You’ve been there.

Unfortunately, coming up with ideas for content is an industry-wide challenge that can only be solved with persistence. (highlight to tweet) To create a blog post that people will love as much as Kanye loves Kanye, you need have a great idea for the topic and the story you’re going to share.

I’m going to share four resources I use for finding inspiration when I’m in a rut. You can start using these tools and resources to find inspiration for your next blog post right now.

1. Quora.com

One of my favorite question and answer sites, Quora, is a great resource for finding inspiration for your next blog post. It’s a site where people ask questions under a specific topic and receive answers from the community.

When you’re looking for inspiration, head to Quora’s search bar, and type in the topic you’re looking to write about. If you want to create a blog post that covers general life advice, search for it:

Quora for content ideas

Once you find a topic like “Life Advice,” click it, and you’ll be met with a feed of questions that people have asked about the topic. Under this particular topic, there have been 128.6 thousand questions asked. That’s more than 120,000 questions that you can use for inspiration as it relates to your next blog post.

Take, for example, the number one question under this topic: “How Can I Figure Out What I Really Want To Do With My Life After College?” You could offer your audience an answer with a blog post titled, “Five Things Everyone Should Do With Their Life After College.”

2. Forums

While forums as a medium have been around for years, they can still offer some great inspiration for content. People from all walks of life are contributing on a daily basis to online forums.

To find inspiration for your blog posts using forums, spend time researching the forums that your audience uses. The process is as simple as going to Google and typing in your topic and the word “forum.” In the example here, I’m going to pretend I want to craft content about personal finance:

Personal Finance Forums

Once you have found a handful of forums, click one, and start browsing the topics that people are discussing. The forum will be filled with topics and discussions you can use for inspiration:

Online forum for content ideas

From here, you can find out what topics generated the most discussion and interest. Leverage these insights to come up with your next great blog post.

3. Reddit.com

Many consider Reddit the “front page of the internet.” It’s a channel where people submit links, discuss them, and post their thoughts on a variety of different topics. The layout of Reddit is very similar to forums, with a main post that users can comment upon to take part in an ongoing conversation.

One of the best ways to use Reddit for Inspiration is to visit subreddits. A subreddit is a place within Reddit centered around a specific topic, which a community comes together to discuss. For example, this is a subreddit all about writing:

Reddit for content ideas

You can then sort the content by top posts, and it will rank the content by its popularity. For example, the top post in the screenshot above is about self-publishers. If you’re crafting content about writing, you could use this for inspiration and create a blog post titled, “What Differentiates the Most Successful Self-Publishers from the Rest.”

4. GetCrate.co

Crate is a free tool for content curation but can be used for finding content inspiration, as well. To get started, you upload keywords, Twitter handles, or domains that would typically share or cover content of interest. Crate then identifies relevant articles that include those keywords, content shared by those handles, or content found on the domains you upload.

Here’s an example of a Crate with “B2B Sales” as a focus:

Build a Crate

Once you build your Crate, the app delivers some of the best articles related to the content you uploaded. Here’s an example of a feed with content about B2B sales content:

Crate for content ideas

You can use this feed to gain inspiration for the types of content that people want to read. It identifies how many shares the various links have generated to help you better gauge the quality of each article and how people responded. For example, the last link is about “What’s Next For LinkedIn in the B2B space.” As a marketer, I could put a unique twist on this by crafting a post highlighting what’s next for Snapchat, Slideshare, Twitter, and even Facebook. That’s four great blog post ideas!

What to Do Next

Start by creating a list of your ideas. Craft titles in a Word document or spreadsheet, and make them count. Review your list after coming up with 20 or more different headlines. From there, find the topics you like most, and start working on a blog post you know will stand out.

What do you use for inspiration? Tell us below!

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